Outstanding Alumni - 2010
Dr. Gary Frazier
Bemidji State University Graduate 1978
Dr. Gary Frazier was a double major at BSU, earning bachelor’s degrees in business administration and in history and social studies in 1975. He proceeded immediately to graduate school at Indiana University in Bloomington, earning a MBA in 1977 and a doctorate of business administration in 1979. Dr. Frazier began his career as an associate instructor of marketing while still a graduate student at Indiana University. Upon completion of his terminal degree, he taught marketing for five years in the business administration department at the University of Illinois, Urbana – Champaign. In 1984 he was hired by the Marshall School of Business at the University of Southern California where he remains today. Since 1993 he has held the Richard and Jarda Hurd Professor of Distribution Management chair, one of the most prominent chaired professorships in the Marshall School. He is recognized around the world for his research on marketing strategy and the organization and management of channels of distribution. He has written extensively and published over 40 articles in prominent, scholarly publications, including the Journal of Marketing. His academic prominence in the field of distribution management has caused him to be invited as both a consultant and expert witness in numerous distribution related projects for companies such as AT&T, Coca-Cola, Gillette, Hasbro, HP, Lipton, Merck, Microsoft, 3M, Nestle, Taco Bell, UPS and Wal-Mart. Dr. Frazier has won numerous professional awards and honors for both his research and his excellence as a teacher. He recently received a Lifetime Achievement Award from the Inter-Organizational Special Interest Group of the American Marketing Association for his contributions to inter-organizational research over the past four decades. Dr. Frazier and his wife, Kyoung, have two children and make their home in Rolling Hills, California.